Reducing customer verification time and liability for financial institutions
Emerging Tech Team
0 -> 1 design
New product
Web, iOS, Android
B2B
To tackle the challenges of fraud, liability, and lengthy verification processes, I designed a secure and intuitive web and mobile app that streamlines customer verification for financial institutions.
Built for a pilot program, this solution leverages cutting-edge decentralized identity technology to create a seamless privacy-focused verification experience.
Role
Lead Designer
Responsibilities
End-to-end UI/UX design
Design system
Collaborators
Product
Engineering
Customer Success (B2B)
Duration
5 months
Impact
Launching this MVP not only enabled the Sales team to engage potential B2B partners effectively but also opened doors to expanding the solution into new sectors like education & hospitality.
A closer look at my contribution
I design with technical constraints in mind, not just user and business needs. Deepening my knowledge of decentralized identity on this project fostered closer collaboration with engineers throughout development.
Web portal for bank employees to search for customers and request credentials.
Customers respond to requests to verify their identity in a matter of seconds via a mobile app.
Bank employees receive credentials and can confidently proceed with a customer's needs.
*A fictitious bank was created for an unbranded demo for potential B2B partners
Extending the reach of videos and podcasts to global audiences
Startup
0 -> 1 design
New product
Web
B2C + B2B
Creators want to connect with audiences beyond their native language, but translation and dubbing can be slow, expensive, and inaccessible.
As the first designer on this early-stage startup, I helped create a web app that uses AI to make translating and dubbing content smarter, faster, and more affordable.
Role
Lead Designer
Responsibilities
End-to-end UI/UX design
Design system
Landing page
Branding
Collaborators
Product
Engineering
Duration
4 months
Impact
Shipping this MVP sparked conversations with global customers across education, finance, healthcare & podcasting in Brazil, Germany, India and China, including Khan Academy.
A closer look at my contribution
My entrepreneurial background helped me ramp up quickly in this early-stage startup. I thrive in collaborative environments while maintaining the confidence to work independently.
Creators upload files and select from available options to dub their content.
All completed and in progress projects can be viewed on their dashboard.
Creators can review completed projects and files can be downloaded based on their needs.
Airloom
Helping parents shape how their children experience loss
Personal project
0 -> 1 design
iOS
B2C
Many parents wish they could pass on more memories to their children, often because they received too few from past generations. I set out to make that easier and more meaningful.
One key feature, Future Messages, enables parents to record videos that will be shared on a pre-scheduled date, ensuring their presence is felt even if they can’t be there in person.
Role
Lead Designer
Responsibilities
End-to-end UI/UX design
Design system
Branding
Strategy
Collaborators
UI/UX mentor
Design peers
Duration
2 months
Impact
In confronting the universal realities of death and grief, I uncovered better ways for parents to preserve their stories, pass on their values, and provide comfort that transcends time.
A closer look at my contribution
This project grew from the loss of my parents as I became one myself, and my research revealed that others share this complex emotional reality. That understanding solidified the project’s purpose: to bring comfort to parents, and their children, by keeping memories alive.
Record a new Future Message. Choose an occasion, [1] choose a recipient, [2] and record [3]
Applied filters animation [1] Reviewing a video [2] Adding a new occasion on the same screen [3]
Search for a video. Open filter/sort options [1] apply desired filters [2] watch a selected video [3]
*This is a personal project that has not been implemented
About
Hey, I'm Seth.
Thanks for visiting.
Designer
Systems thinker
Girl dad
World traveler
Furniture Tetris master
Thrill seeker
Optimist
Expert fitted sheet folder
I’ve spent the last 20 years in pursuit of exploration: across places, experiences, and ideas. I grew up in Chicago, now live in Salt Lake City, and have called both coasts home while studying computer animation at Syracuse University and history at UCLA. Along the way, I’ve lived and traveled through 45 countries across Europe and Asia, chasing perspective, growth, and good stories.
That same curiosity has shaped my career. I’ve imported antiques from Europe and wholesaled them in California. I’ve produced a couple of films that landed on Netflix (this + this too), flown drones commercially, worked as a graphic and web designer, and even spent time in the code. Design is where all of that comes together: storytelling, systems thinking, and craft aligned to solve real problems with lasting impact.
In addition to my family and building thoughtful digital experiences, I can talk endlessly about travel, business, real estate, and tech.
