Reducing customer verification time and liability for financial institutions
Emerging Tech Team
0 → 1 design
New product
Web, iOS, Android
B2B
Financial institutions struggle with fraud, liability, and slow verification processes that create costly inefficiencies and a frustrating customer experience.
To address this, I designed a secure and intuitive web and mobile app that leverages decentralized identity technology to simplify verification while safeguarding privacy.
The MVP empowered the Sales and Customer Success teams to engage prospective B2B partners and revealed opportunities to extend the solution into new industries such as education and hospitality.
Role
Lead Designer
Responsibilities
End-to-end UI/UX design
Design system
Collaborators
Product
Engineering
Customer Success (B2B)
Duration
5 months
Web portal for bank employees to search for customers and request credentials.
Customers respond to requests to verify their identity in a matter of seconds via a mobile app.
Bank employees receive credentials and can confidently proceed with a customer's needs.
*A fictitious bank was created for an unbranded demo for potential B2B partners
Extending the reach of videos and podcasts to global audiences
Startup
0 → 1 design
New product
Web
B2C + B2B
Creators want to share their work with audiences beyond their native language, but traditional translation and dubbing are often slow, costly, and inaccessible.
As the first designer at this early-stage startup, I helped shape a web app that leverages AI to make the process faster, smarter, and more affordable.
Launching the MVP opened the door to conversations with global customers across education, finance, healthcare, and podcasting in countries such as Brazil, Germany, India, and China, including Khan Academy.
Role
Lead Designer
Responsibilities
End-to-end UI/UX design
Design system
Landing page
Branding
Collaborators
Product
Engineering
Duration
4 months
Creators upload files and select from available options to dub their content.
All completed and in progress projects can be viewed on their dashboard.
Creators can review completed projects and files can be downloaded based on their needs.
Airloom
Helping parents shape how their children experience loss
Personal project
0 → 1 design
iOS
B2C
Parents want to preserve and share meaningful memories with their children, especially if they experienced the absence of such stories from past generations.
I designed a way to make that easier, including a key feature called Future Messages. This lets parents create personalized videos to be delivered on meaningful dates, so their presence is felt even if they can’t be there.
In confronting the universal realities of death and grief, this offers parents a thoughtful way to capture their stories and values, offering their loved ones lasting comfort and connection that extends beyond their lifetime.
Role
Lead Designer
Responsibilities
End-to-end UI/UX design
Design system
Branding
Strategy
Collaborators
UI/UX mentor
Design peers
Duration
2 months
Record a new Future Message. Choose an occasion, [1] choose a recipient, [2] and record [3]
Applied filters animation [1] Reviewing a video [2] Adding a new occasion on the same screen [3]
Search for a video. Open filter/sort options [1] apply desired filters [2] watch a selected video [3]
*This is a personal project that has not been implemented
About
Hey, I'm Seth.
Thanks for visiting.
Designer
Systems thinker
Girl dad
World traveler
Furniture Tetris master
Thrill seeker
Optimist
Expert fitted sheet folder
I’ve spent the last 20 years in pursuit of exploration: across places, experiences, and ideas. I grew up in Chicago, now live in Salt Lake City, and have called both coasts home while studying computer animation at Syracuse University and history at UCLA. Along the way, I’ve lived and traveled through 45 countries across Europe and Asia, chasing perspective, growth, and good stories.
That same curiosity has shaped my career. I’ve imported antiques from Europe and wholesaled them in California. I’ve produced a couple of films that landed on Netflix (this + this too), flown drones commercially, worked as a graphic and web designer, and even spent time in the code. Design is where all of that comes together: storytelling, systems thinking, and craft aligned to solve real problems with lasting impact.
In addition to my family and building thoughtful digital experiences, I can talk endlessly about travel, business, real estate, and tech.
